As of now in the world we live in, commercials and advertisements are common staples of society that are everywhere no mater where we look or go, but most people normally don’t think twice about them or look into them deeper level. This is due to us being desensitized to surplus amount commercials and advertisements we have been exposed to over the years, to the point that we have created apps to remove them so we don’t have to see them as we surf online on websites.
But what if we step back and did an experiment? Lets say I was an alien lifeform from another planet, and these commercials and advertisements were the only medium I could use to learn about the human race and the male and females of it species. Without question, my image and idea of what humans would be highly likely and most definitely inaccurate and twisted due to such a small pool of (quiet inaccurate) information available to me. Even then, what do these advertisements say about the women and men of the human race, and what would an alien being from a foreign plane of existence assume about us humans just from looking through these advertisements?
From looking through a lifestyle and home magazine, issue: Summer 2019, there was a good amount of advertisements I could view through and observe. When looking through advertisements with men present in them, one would perceive that human men are influenced through the objects and activities that can allow them to feel strength and power that they themselves lack and how their ads can help any man regardless of ambition and ability. In this magazine, there is an enforcement of the idea around family and financial success involved as well. I took note that there is a noticeably low amount of male advertisement in the magazine, and because of that, and alien lifeform would think that men are not useful to convince sales in this sort of demographic in this particular kind of magazines.
Notably, when looking at ads with women in them (or as the star focus), there was so much more ads involving women in them compared to their male counter parts. In the magazine, almost all advertisements had women in them, even with the ones with men in them. Because of this one would have much more “information” they could work with. From what has been seen and shown in these ads, women’s concerns and ideals are much more detailed, and yet shallow in its superficial substance.
Information that has been given from these ads would say that women are much more focused on the importance of their physical appearance, even in the most simplistic of daily tasks such as the style of her kitchen, even though there was an ad with barely the bottom half of her face was shown but her body and frame took the majority of an ad, while the main point of the ad ,the oven, was just a small neat square in the center. As stated before, in these ads, women seem heavily focused on their physical beauty, especially the face. And from this, one would think a woman’s worth is based on their beauty, family life as well, but its is much more focus on how physically attractive.
It’s all strange when you look at these ads from an aliens’ point of view, huh?
[For anybody wondering what magazine I used, it was the “MAGNOLIA JOURNAL” (summer 2019)]