Being in a larger body and wanting to participate in fashion trends and overall fell good about the body your in can be challenging.Majority of the styles and fashions you may want to wear may come with an high price tag or be from a fast fashion company that has unethical business practices that many in your everyday life or online community spaces may not agree with (shein, temu etc).
The body positivity movement, gained popularity in the middle to late 2010s. It embraced the notion that all bodies, regardless of size, shape, or impairments all bodies are beautiful in its natural state.From this movement I saw society move into a positive direction from beauty brands such a Fenty beauty being released that had over 50 foundation from fair to dark. Or other major brands like Nike, Old Navy, Yitty, and Target, who used plus-size models in their advertising campaigns and had plus size mannequins in all there stores and offered size-inclusive apparel lines often going up to an 5xl or 6xl. Those in plus size and fat bodies had options and could shop, browse ,window shop and enjoy the in store shopping experience that weren’t out of dated stores like Torrid, Ashley Steward and Lane Bryant .It was such a beautiful thing to enjoy the in store shopping experience without asking a sales associate if you had an 2xl or 3xl in the back or having to see if your size was available online.
However I’ve notice a shift happened in the last year or two both with major brands and certain social media trends as the body positivity movement in a way faded from the mainstream fewer plus-size models in advertising for plus size clothing , reduced availability of extended sizes, and a lack of representation in physical stores. Some brands that once championed inclusivity have quietly phased out size-inclusive options, even on there websites which left me and many plus size shoppers frustrated and disappointed.It feels like we took such a huge step backward especially with the “unbig” and “big back trends” on social media.Some of the videos are actually funny as its people talking about times were they indulge in a food they like or get themselves a sweet treat but when people began to stuff pillows and bedding under there clothes is were I fell like it crosses the line and becomes fatphobic and harmful.