TW: Body image, eating disorders mention, drug use mention

Every so often I come across a post on social media reminiscing about a past that never was: back in the 90s/early 2000s when “naturalness was celebrated” but now “every girl looks the same,” most likely referring to the current prevalence of extreme cosmetic surgery, high coverage, transformative makeup, and photoshop/Facetune of every feature on the body. Sigh. Not to be rude, but these people must be too young to remember reality, simply clueless, or suffering from amnesia. Of course you’re going to have nostalgia for what has already passed because you’re sick of being bombarded with an oversaturation of whatever’s currently trending – you’re desperate for something different to break up the monotony. But the truth is: no era has ever been been accepting of naturalness, but rather, each and every era tells us what we should specifically aspire for in that moment and how to obtain it. Of course some just already have It™ and don’t really have to do much to meet the standard, but as for those who don’t? You either have to a) kill yourself (figuratively and sometimes literally) to try your best to fit in with whatever’s en vogue, or b) wait it out until you’re back in trend…if you’ll ever be the trend.
Speaking on the 90s/early 2000s beauty trends specifically, it boggles my mind that a lot of people consider this to be the beacon era of natural beauty when I think of all the crazy shit that happened in retrospect. We still wore tons of makeup, it was just a different style. We still got cosmetic procedures done – a lot of them as a matter of fact (anyone remember the now fallen AwfulPlasticSurgery.com?), the procedures we wanted were just different. Dangerous diet fads were similarly pervasive, especially considering the fact that being rail thin from head to toe was all the rage. This also spurred our cultural hyperfixation on women with eating disorders like anorexia and bulimia, which usually just sensationalized them as jokes or subjects of horror as opposed to recognizing EDs as a legitimate concern that need legitimate help. And just as insidious, the “heroin chic” look glamorized and encouraged drug use in a way; it didn’t just stop at looking like you shoot up heroin, sometimes you actually shot up heroin to get and maintain that bony, angular figure.
It’s only a matter of time before mass media emerges out of the “IG Baddie” craze and rebounds back to crowning extremely thin bodies as superior. Now before The Skinnies start cheering, consider this: what if we could all just be left alone and not ever have to worry about when our bodies will go in and out of style? What makes me nervous is the possibility that counter-movements like body positivity (embracing and loving bodies as they are regardless of what they look like and not feeling pressured to change them) and body neutrality (not giving a fuck about what a body looks like and just simply existing) will also be trends within themselves, coming and going in waves as opposed to being mainstays. Hopefully we can work to grant these ideologies fixed positions within our culture that will eventually eclipse the trending of bodies, but only time will tell.

