“Treat yo self” was started by Parks and Recreation (the best show ever) but has evolved into a larger cultural trend. It’s a widely used hashtag on instagram and twitter. The idea behind treat yo self on the show is one day a year, two of the characters treat themselves to all the shopping, spa treatments, and other pamperings they want, without shame or regret for the price or excess. While it’s a fun (and funny) plotline of one episode, it’s also a strangely poignant idea.
Unruly Bodies 